Articles and Media

AlphaStep in the press

"Danger - Metrics can lead you astray"

Athough the cry is always "it must be measurable", most common metrics can have a significant negative effect on real world situations.

In this article, originally created for a journal, the case is made for the harm bad metrics can do, the typical causes and the very human behaviours that drag even the most well meaning approaches into negative outcomes.

If you want real benefits from your projects, you need to think smarter and plan for real benefits - with crafted measures.

Read the article now.

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